Audience----
The target audience for Toonsmarts is elementary schools. Targeting elementary schools is very effective, since they allow for the greatest single exposure of children to Toonsmarts. Currently, many schools are in need of computer-based educational tools that not only deliver rich content, that captures the imagination and attention of it's users, but will also drive students to excel above national standards.

E-commerce Strategy---
One of the best things a company can do to sell their product is to let the customer try it out first, with no obligations. Toonsmarts has two online "demo" games(Alphasmarts and Geosmarts) that the user can play for free. If they decide that Toonsmarts products are right for them and their child, they can proceed to the Products section of the website, where they can see all of Toonsmarts CD-ROM titles and make a purchase, all within 3 mouse clicks.

Site Architecture---
Toonsmarts lays the website into five easy to use sections- Home, Products, Contact Us, About Us, and Help. No matter what section you are at, any other section is always just one click away. The site is developed with the users time in mind, allowing them to quickly do business, or find the information they need fast.

Creative Approach---
In order for a childrens software company to succeed, their products have to relate to their users, children. Children will only use educational software if they are either forced to sit quietly at a computer during classtime, being bored and not very productive, or if they are truly excited about the learning experience created by the software, which in turn, will produce exceptional results. Toonsmarts know how children think, and what they like. The design of Toonsmarts is aimed to speak to children through it's illustrative interface, and friendly characters that all tie together to generate an unsurpassable learning experience.