The intent of this project is to solidify the Hangware brand image by creating a new logo and image usage for the company to follow in all of their promotional ads. This new logo would use a simple, sleek design that isn’t over burdened with detail or color that would allow it to be displayed by itself, or with product images. The logo and brand image would then be applied to business cards, letterheads, polo shirts, and other promotional items as well.

The basis is to restructure the company brand image and prepare it for larger audience and corner in the marketplace. In its current form, Hangware lacks consistency and an identity that would allow for it enter and remain in the top of the marketplace. My objective is to prepare the identity of Hangware so that it can be sold along side Fossil, Guess, Timex, Casio, and other more common watches that available today.