My vision of a new site for this company was to incorporate a sleek and clean visual feel to the site, and letting the lines of the site guide the way for the user. The information and content of the site would be displayed in the same fashion on every page, so the user could rely on a set pattern, yet the variation of imagery and the written information would still remain interesting and “attention-getting”.

Website browsers can be a source of frustration and problems for both users and designers. My idea to use Flash for this project design was also based off the browser compatibility issue. The Flash player is a plug-in for all web browsers, and whether the site is viewed on Internet Explorer or Netscape Navigator, the site itself and its layout will not be affected. Flash was also utilized for the dynamic imagery and dynamic designing possibilities that the software allows.